STORY OF CHETTINADU

Chettinadu, the land of Chettiars is as old as the 13th century. Chettiars who are distinctly known as ‘Nattukottai Chettiars’, is a trading community, who moved from their older settlement to Karaikkudi region in the south-east part of Tamil Nadu when they were affected by a massive flood as per some historical inscription. Spread in two districts of Sivagangai and Pudukkottai, this powerful community built close to 100 towns that became famous and is collectively reffered to as Chettinadu. The community earned special respect from the ruling dynasty, the Cholas, for their honesty, business-acumen and socio-economic commitment. The nine clan temples granted by the Pandya kings had these villages and townships clustered around them, making up the great Chettinadu region. The temples are known as Surakudi, Velankudi, Illupaikudi, Iraniyur, Nemamkoil, Vairavankoil, Illaiyathangudi, Mathoorand Pillaiyarpatti.

It is estimated that the region houses over 10,000 palatial houses, though most of them have been neglected over a period of time. Some of them still stand tall to the testimony.

"A Culture and History that can never be neglected."
NEU (NAGARATHAR ENTREPRENEURS UNION)
  • A forum of select nagarathar entrepreneurs of Coimbatore.
  • Strives for the welfare and empowerment of the community.
  • Over the last 10 years it has significantly impacted the lives of thousands of people in very many ways.
NEU Programmes / Events
IBCN 2015 – International Business Conference of Nagarathars with 800+ participants from 8 countries, pipped as the block buster event.
Sinthanai Thiruvizha – A celebration to ignite thinking.
Achi’s Mantra – A unique event to inspire the women of our community.
Mantra Series – A series of events which includes bootcamps, leadership workshops, career guidance etc to nurture the talent and transform the community for overall development and empowerment.

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